Branded umbrellas

Choosing the right type of umbrella is key to ensuring it is actually used, thereby increasing your brand visibility. Not all models convey the same image or meet the same needs.

• Classic or Walking Length: These stand out for their robust structure and offer a large printing surface, allowing the logo to have greater visibility. They are a popular choice for corporate campaigns or as institutional gifts.
• Folding: Compact and easy to carry, these are perfect for people on the move. Their reduced size means they can be easily stored in backpacks, handbags, or briefcases.
• Ultra-Resistant (Windproof): Designed to withstand adverse weather conditions, these incorporate reinforced structures and ribs made from flexible materials like fibreglass. They are ideal for conveying an image of quality and durability, and for businesses located in windy areas, as they reduce breakage and increase the product's lifespan.
• Golf Style: These are the largest models and offer a very wide branding area. They are often used at sporting events, trade fairs, or as premium corporate gifts, as they allow the logo to be visible from a greater distance.

Discover the Materials of Our Screen-Printed Umbrellas

The fabric material is one of the most important factors when choosing a promotional umbrella, as it influences the product's resistance and durability, as well as the final result of the customisation. It can also be a deciding factor in the real impact of your campaigns or activities. Below, we have prepared a comparison of the most commonly used materials for advertising umbrellas.

In most promotional campaigns, polyester remains the most widely used option due to its balance between cost and performance. However, for initiatives where brand image is key, materials such as pongee or RPET provide added value and differentiation.

Branded umbrellas are one of the most effective promotional gifts. Their main advantage is the continuous visibility of the brand, as they are used outdoors and in real everyday situations, multiplying the number of impressions compared to other promotional items.

In addition, they are a useful and durable product. Unlike items that are only used occasionally, an umbrella usually accompanies the user for several seasons, extending the brand’s presence over time.

They also offer a large customisation surface. The different panels of an umbrella allow logos to be printed clearly and visibly, so the design stands out even from a distance.

Finally, they are a versatile gift that can be used in different contexts: marketing campaigns, trade fairs and conferences, street promotional activities, or as a corporate gift for clients, partners and employees.

When to Give Corporate Umbrellas for Maximum Brand Impact

In our experience, umbrellas work particularly well when handed out at the right time and in the right context, as this significantly increases their use and therefore brand visibility from day one.

In this sense, they are especially effective at trade fairs and conferences, where they can become a useful reminder of the event and continue to promote the brand long after the day itself. They are also an excellent choice for autumn and winter campaigns, as they coincide with the rainy season and greatly increase the likelihood of use.

Similarly, they work very well in street promotional activities, where being used outdoors allows the logo to gain greater visibility among a wide audience. They can also be a very suitable gift for clients or partners, especially higher-quality models that help convey a more polished and professional brand image.

Finally, they are also commonly included in employee welcome packs, providing a practical gift that reflects the organisation’s attention to detail.

How to Choose the Right Customised Umbrella

Choosing the right umbrella is key to ensuring the product is used frequently and fulfils its role as a brand visibility tool. To make the best decision, several factors related to the campaign objective and target audience should be considered.

In this regard, if you want to maximise logo visibility, larger umbrellas such as walking-stick or golf-style models offer more branding space and allow the design to stand out better. On the other hand, for high-volume campaigns or mass promotions, foldable umbrellas are a more practical and cost-effective option, as they are easier to distribute and transport.

It is also important to consider the target audience. A corporate audience or premium clients tend to value sturdier models with higher-quality finishes or additional features, as these convey a more premium image.

Finally, the usage environment can make a difference. In the UK, rainfall is frequent and well distributed throughout the year, with many regions experiencing rain on over 150 days annually, particularly in areas such as Scotland and the west of England. Even in drier regions like the south-east, rainy days are common enough to make umbrellas a regular, practical accessory. This makes the umbrella a consistently used item, offering strong and sustained brand exposure all year round.

Customising a promotional umbrella goes beyond simply adding a logo. To achieve a result that truly enhances visibility and strengthens brand image, it’s important to consider both the printing technique and the chosen branding area. A good combination of these factors ensures the design is visible, durable and consistent with the company’s identity.

That said, after many years in the industry, the most common mistake we see clients make is choosing colours or logo sizes that do not contrast properly with the umbrella fabric, reducing visibility. For this reason, it’s advisable to prioritise simple, well-defined designs.

Branding Areas

The placement of the logo on the umbrella directly affects its visual impact. Depending on the chosen area, the result can be more striking or more subtle. For example, placing the logo on a single panel provides clear and direct brand visibility. It’s one of the most popular options due to its balance between impact and simplicity.

On the other hand, customising multiple panels allows for a more original and dynamic design that can catch attention from different angles. This option works particularly well for more creative campaigns or brands looking to stand out.

Alternatively, placing the logo on the handle, sleeve or fastening strap offers a more refined and understated finish, making it the preferred choice for those seeking discreet personalisation or a more corporate look.

Printing Techniques

The printing method is key to ensuring the design remains in good condition, even with regular use and exposure to rain.

In this respect, screen printing is one of the most common options for promotional umbrellas, as it provides a durable and well-defined finish for one- or multi-colour logos. Meanwhile, sublimation is ideal for more complex designs or gradients, as the colour is embedded directly into the fabric. This improves the durability of the print and prevents it from deteriorating over time.