Corporate gifts that express your brand, at the best price

Explore which branded gifts consistently deliver strong ROI across different industries and campaign types.

Across the UK market, practical and well-designed branded gifts deliver the highest return on investment because they stay in use for long periods and keep the brand in view. Studies from the BPMA show that:

• 40% of consumers say practical, everyday-use items create the most positive brand impression.
• 46% prefer merch they can use at home or during leisure time.
• 63% have remembered or re-engaged with a brand because of company gifts.
• Drinkware, bags, stationery and apparel generate thousands of impressions at some of the lowest CPI rates in marketing (ASI Ad Impressions Study, 2024).

In sectors like tech, finance, education and non-profits, ROI is driven by how frequently the item fits into the recipient’s daily routine. Items such as drinkware, notebooks, tote bags and apparel repeatedly show high effectiveness because they combine utility, visibility and affordability — making them a smart long-term marketing investment.

See how business gifts perform across key sectors — from tech and finance to education, non-profits and events.

Different industries use branded gifts for different reasons — but the performance patterns are consistent across the UK.

• Tech companies favour wearable and desk-based items that reinforce a modern brand identity.
• Finance firms lean towards durable gifts such as premium metal pens or branded drinkware that convey reliability and trust.
• Education and non-profits prefer tote bags, stationery, and reusable items due to budget efficiency and sustainability messaging.
• Events and festivals see major success with items linked to convenience: lanyards, water bottles, and tech accessories.

Data shows 32% of consumers find branded merchandise most useful at home, while 29% find it most relevant at events, making these two areas prime touchpoints for engagement and brand recall.

Learn which printing techniques work best for different materials such as cotton, metal, plastic, and glass.

Choosing the right printing method ensures longevity, clarity, and a professional finish. Common UK-industry best practices include:

• Cotton (e.g., tote bags, T-shirts): Screen printing for bold colours; DTG for detailed, multi-colour artwork.
• Metal (e.g., bottles, pens): Laser engraving for durability and a premium look.
• Plastic (e.g., budget drinkware, keyrings): Pad printing for clean, single or multi-colour logos.
• Glass (e.g., jars, drinkware): Etching or ceramic transfer printing for dishwasher-safe branding.

High-quality printing directly affects brand perception — with >31% of consumers saying quality and durability are the most important factors in making branded gifts memorable.