Branded toys

Branded toys and games have one important advantage over many other corporate gifts: they encourage recipients to interact with them. Rather than simply displaying a logo, they create an activity around the product.

One of their main benefits is their ability to keep your brand visible for longer. A game can be kept at home, used in the office or shared with others on different occasions, ensuring that the promotional item continues to make an impression long after it has been handed out.

They are also suitable for a wide range of audiences and campaigns. There are affordable options for large-scale giveaways, family games for household-focused campaigns, products for corporate activities and more premium options for employees or clients.

What's more, they can be an excellent way to create more engaging brand experiences at trade shows, events, team-building days or seasonal campaigns, encouraging interaction not only with your brand but also between teams from different companies or departments.

After more than 10 years of personalising gifts, we've learnt two things: for campaigns involving large numbers of giveaways, simple, easy-to-carry options with a clearly visible branding area tend to work best. For clients, employees or campaigns with a larger budget, board games, wooden game sets and products with more premium presentation are often the most successful choices.

With this in mind, the Gift Campaign catalogue features a wide range of games and toys, so you can choose the gift that best suits your campaign and target audience.

• Skill, memory and strategy games.
• Chess, dominoes, noughts and crosses, dice and classic games.
• Children's games and creative painting and colouring activities.
• Outdoor games, rackets, boules and throwing games.
• Games consoles and electronic entertainment alternatives.
• Sets combining several games in one case.

If you'd like to explore more gift ideas related to entertainment, take a look at our collection of promotional games, where you'll find other categories designed for advertising campaigns and corporate gifting.

The best printing method for each toy depends on the material, the size of the available branding area and the characteristics of the logo. That's why not all toys can be personalised in the same way. Depending on the product, branding may also be applied to the box, lid, case or carry bag rather than to the individual game pieces.

Pad printing is one of the most common options for small items made from plastic, wood or other rigid materials. It's particularly suitable for simple logos in one or several colours.

For bags, covers and other textile items, techniques such as screen printing or transfer printing can be used. Some products also support digital printing, which is ideal when designs feature more colours or finer details.

For wooden games, laser engraving is an especially appealing option if you're looking for a subtle, long-lasting finish. The logo is engraved directly onto the surface, without the need for inks.

To help you see how your design will look, our team provides a free digital proof before production begins. This allows you to check that the positioning, size and chosen branding technique meet your expectations.