10 billion kilograms is the annual global production of coffee. In fact, every two minutes, we consume two million cups of coffee. This beverage has become one of the worlds most popular drinks. As a result, many companies operate in this sector, with some of the leading brands in the market being Nestlé, Lavazza, Mondelez, …
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The Strategic Evolution of Starbucks: From Coffee to a Global Experience
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The 52 Best Quotes for Personalised Water Bottles
A message in a bottle, as The Police would say. Promotional gifts can be a brilliant way to communicate a message through words. You have probably seen a mug or a T-shirt with a quote that made you laugh or caught your attention. You may want to make an impact on the people receiving your …
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What Is Pad Printing? What You Need to Know About This Printing Technique
Pad printing is an indirect printing technique which uses a flexible silicone pad to transfer ink from a metal or plastic plate, known as a cliché, onto a surface. More specifically, a design is engraved onto the plate and then coated with ink. The previously mentioned silicone pad then comes into play, pressing onto the …
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10 Famous Logos and the Story Behind Their Designs
Famous Logos and Their History Life is full of logos: on the bottle of water we drink, on the laptop we use for work, on the bus shelter we wait at every morning… There is an endless variety of colours, formats, and designs. However, many of us have often wondered: why does this logo look …
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14 Fun Facts About the Classic BIC Pen: A Pen That Made History!
Raise your hand if you’ve never used a BIC pen or seen the classic colourful lighter. BIC is a famous and globally recognized brand whose simple and unique design has made history — and continues to do so. It changed the way we write and made writing accessible to everyone. In today’s technological era, full …
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Colours on USBs: how to recognise whether it is USB 3.0, 2.0…
Have you ever noticed the colours on the connector of your USB stick or external hard drive? Yes, we’re not referring to the design or appearance, but rather that colour coding on the connector itself. It’s actually a way of telling whether your USB is 3.0, 2.0 or any of its various versions. It’s worth …
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What are the differences between exFAT, FAT32 or NTFS on USB drives?
When we buy or are given a USB drive, we usually start using it straight away. Even the word formatting sounds strange to us, or like something you only do when the USB isn’t working properly. However, if we ask anyone without technological knowledge what FAT, FAT32 or NTFS formats are, they won’t know what …
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Custom Cups: The Ultimate Buying Guide for Your Merchandising
Branded cups are one of the most popular products in corporate merchandising, whether used to reduce plastic consumption in the office or given as gifts at events or in welcome kits. However, choosing the right model involves considering many factors — from materials and capacity to printing techniques and additional features. In this guide, we’ll …
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Everything You Need To Know Before Ordering T-shirts for Your Company
Ordering T-shirts for your company sounds straightforward—until the questions start: What’s the minimum order? What format should I send the logo in? Can I mix sizes? With more than ten years’ experience customising corporate clothing and over 2,000 business orders handled, these are some of the questions we hear most often. We’ve gathered them here …
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Corduroy is Back! Now in Promotional Gifts Too
If you thought corduroy was a fabric confined to 1970s wardrobes or your childhood winter trousers, think again. It’s back — and stronger than ever. Corduroy has made a major comeback and is now one of the standout materials of recent seasons. From catwalks to streetwear, this fabric stands out for its distinctive texture, durability, …
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Sustainability at BIC: A Success Story Based on Design and the Circular Economy
Sustainability is gaining ground at a rapid pace, to the point where it has become a decisive factor for consumers when choosing a product or brand. According to an Amazon study, 66% of UK shoppers prefer to buy sustainable products, although users find it difficult to identify them. This is where the real question lies: …
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The Definitive Guide: How to Design Your Exhibition Stand Step by Step
In today’s business landscape, where digital channels so often saturate customer attention, trade fairs have re-emerged as the ultimate “battleground” for genuine networking and brand awareness. A study by Freeman in 2025 shows that 95% of attendees trusted a brand more after an in-person event. However, simply being present is no guarantee of success. For …
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AI Designs: How to Create the Perfect Merchandising for Your Company
Artificial intelligence is transforming the way companies create visual content. From logos to illustrations and graphic patterns, it is increasingly common to use AI tools to generate creative ideas quickly and explore new aesthetic possibilities. In the world of corporate merchandising and promotional gifts, this technology opens up a wide range of opportunities. It allows …
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Material Guide: Learn the Uses and Advantages of Our Materials
Choosing the right material is a key factor in ensuring that promotional gifts fulfill their purpose: representing the brand, connecting with the audience, and offering a lasting experience. Each material brings specific characteristics in terms of durability, aesthetics, sustainability, and customisation possibilities, directly influencing the perception of the product and the message it conveys. In …
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Cybersecurity in E-commerce: How to Protect My Business and My Customers?
In the competitive ecosystem of electronic commerce, credibility is the most valuable currency of exchange. For this reason, in the promotional gifts sector—where personalisation and attention to detail are key factors in strengthening the relationship with consumers—that trust begins long before the product reaches its destination: it begins on the server. Just as at Gift …
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