The success of backpacks over the centuries is largely due to their versatility and usefulness. They are used daily for school, work, the gym, travel, and excursions. Today, this accessory is no longer just a functional tool for carrying clothes, supplies, bottles or any other necessary items. Over time, backpacks have evolved and, in addition …
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History of the Backpack: From Its Origins to Its Use as a Promotional Gift
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What Is a Welcome Pack? Examples and Benefits of Gifting One to Clients and Employees
When we talk about branded gifts, there’s one concept that’s closely related: the welcome pack. Also known as a company welcome pack, it usually consists of a box, bag or similar container holding several essential items for someone who has just begun their relationship with the company — whether that’s a partner, a client or …
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Thermal Bottle Guide: How They Work, Branding Options and When to Give Them Away
Thermal bottles are among the most popular drink containers when beverages need to maintain their temperature for several hours. They are often associated with cold weather and outdoor excursions, where there is nothing better than taking a break and enjoying a hot coffee. However, they are equally effective at keeping water and other drinks cool, …
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What Does a USB Stick Look Like Inside? Components, Materials and Some Interesting Facts
Inside a USB Stick Do you know what a USB stick looks like inside? Most people would struggle to answer that question. Custom USB sticks are widely used promotional products, yet they are rarely opened up to reveal their inner workings. Apart from technicians or IT professionals who may need to carry out repairs or …
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What Is Technical Fabric and Why Does It Make a Difference in Corporate Clothing?
The world of corporate textiles has evolved dramatically. Gone are the days when promotional T-shirts were stiff, uncomfortable and excessively warm. Today, businesses want their merchandise not only to display their logo, but also to provide genuine value to the recipient and be recognised for its comfort and practicality. In this context, technical fabric has …
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Boost Your Sustainable Image with Solar-Powered Products
Sustainability has ceased to be a secondary consideration and has become one of the most decisive pillars of corporate reputation. In this context, corporate gifts with solar charging technology have emerged as one of the most coherent and forward-thinking choices for brands. In this article, we explain why solar-powered products are such a powerful lever …
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Sports Merchandise: Practical Apparel or a Global Phenomenon?
A shirt bearing your team’s crest, a scarf waving proudly from the stands, a cap you wear all year round. At first glance, these may seem like simple items of clothing: fabric, a logo, and little else. Yet behind each one lies something far greater. Sports merchandise ceased to be merely sportswear long ago and …
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Creativity Applied to Branding: Original Strategies for Businesses
In a market where thousands of companies are competing for the attention of the same customers, partners and collaborators, standing out is no longer an advantage: it is a necessity. However, most corporate branding strategies continue to follow the same patterns. The same tone, the same corporate colours on the same products, the same old …
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What Are the Leads in Promotional Pencils Made Of?
You have probably written with a pencil countless times. As with so many everyday objects, they are such a familiar part of our lives that we rarely stop to think about how they are made or how they work. In this case, do you know what pencil leads are made of? At first glance, the …
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The Strategic Evolution of Starbucks: From Coffee to a Global Experience
10 billion kilograms is the annual global production of coffee. In fact, every two minutes, we consume two million cups of coffee. This beverage has become one of the worlds most popular drinks. As a result, many companies operate in this sector, with some of the leading brands in the market being Nestlé, Lavazza, Mondelez, …
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The 52 Best Quotes for Personalised Water Bottles
A message in a bottle, as The Police would say. Promotional gifts can be a brilliant way to communicate a message through words. You have probably seen a mug or a T-shirt with a quote that made you laugh or caught your attention. You may want to make an impact on the people receiving your …
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What Is Pad Printing? What You Need to Know About This Printing Technique
Pad printing is an indirect printing technique which uses a flexible silicone pad to transfer ink from a metal or plastic plate, known as a cliché, onto a surface. More specifically, a design is engraved onto the plate and then coated with ink. The previously mentioned silicone pad then comes into play, pressing onto the …
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10 Famous Logos and the Story Behind Their Designs
Famous Logos and Their History Life is full of logos: on the bottle of water we drink, on the laptop we use for work, on the bus shelter we wait at every morning… There is an endless variety of colours, formats, and designs. However, many of us have often wondered: why does this logo look …
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14 Fun Facts About the Classic BIC Pen: A Pen That Made History!
Raise your hand if you’ve never used a BIC pen or seen the classic colourful lighter. BIC is a famous and globally recognized brand whose simple and unique design has made history — and continues to do so. It changed the way we write and made writing accessible to everyone. In today’s technological era, full …
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Colours on USBs: how to recognise whether it is USB 3.0, 2.0…
Have you ever noticed the colours on the connector of your USB stick or external hard drive? Yes, we’re not referring to the design or appearance, but rather that colour coding on the connector itself. It’s actually a way of telling whether your USB is 3.0, 2.0 or any of its various versions. It’s worth …
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