Branded tote bags

After handling more than 1,400 orders for promotional fabric bags, we’ve found that choosing the right material can make all the difference to the success of a branding campaign. Here’s what we’ve learned about each fabric after seeing them succeed (and sometimes fail) across hundreds of real campaigns:

• Cotton: Conveys a natural, premium feel, making it ideal for audiences who value authenticity. By far the material our customers reorder most often when they want a bag that people will use every day. Discover all models.
• Polyester and rPET: Lightweight, durable and quick-drying, making them ideal for active audiences and campaigns where keeping the cost per unit low is important without compromising durability. The Strawberry model is a long-standing favourite for large trade shows.
• Non-woven: The most cost-effective option and the one we recommend for high-volume giveaways at events. It allows large quantities to be produced quickly. Choose your favourite model.
• Jute: Strong with a distinctive rustic appearance. We often recommend it to gourmet food shops, wineries and brands selling natural products. Choose your favourite.
• Other Eco-Friendly Options: rPET, canvas, recycled felt and organic cotton are all highly popular with our customers. Models that clearly state their composition, certifications or recycled content also reinforce a brand’s sustainability credentials and appeal to environmentally conscious audiences. Browse all different models.

Which Printing Method Is Best for Your Logo?

For medium to large print runs featuring logos with one to four colours, screen printing offers the best balance between cost and quality. If your artwork includes gradients, multiple colours or photographs, transfer printing (screen transfer or digital transfer) is the best option for reproducing every detail in full colour. Meanwhile, embroidery provides a premium finish with added texture and excellent durability, making it perfect for high-end corporate gifts.

One additional tip: whenever the bag design allows it, print on both sides. This doubles your logo’s visibility without doubling your investment.

Beyond the material itself, every bag in our range has its own features and characteristics that should also be considered when selecting the right promotional fabric bag for your campaign. These are the factors we review most often with our customers before confirming an order.

Design and Colour

Your bag should reflect your brand identity so it is instantly associated with your business. Choosing a bag colour that contrasts well with your logo creates maximum visual impact, while selecting your corporate colour makes the bag feel like a natural extension of your brand.

Handle Length

Handle length plays a key role in comfort. Long handles are the most versatile and are our preferred choice for everyday use, while short handles are ideal for carrying by hand or transporting smaller items.

Fabric Weight (GSM)

Fabric weight determines both durability and the perceived quality of the bag. As a general guide, we divide promotional fabric bags into three categories:

• 80–140 gsm: The lightest and most economical option. Ideal for large-volume giveaways, although they offer lower durability.
• 140–220 gsm: The best balance between quality and value for money. This is our customers’ most popular choice for corporate gifts.
• 220–400 gsm: A thicker, more robust fabric with a premium finish. Perfect for reinforced shopping bags or campaigns where quality is the priority.

Additional Features

Gussets, zip closures, internal and external pockets, matching pouches and foldable designs all add practicality and make a promotional bag more likely to be used regularly.

It’s also worth noting that not all of our promotional fabric bags are tote bags. Our range also includes small satin and velvet drawstring gift bags, which are ideal for product packaging or presenting gifts in an elegant way.

Promotional fabric bags are among the most versatile branded products because they combine practicality, a large printable area and repeated everyday use.

Although they work well in almost any marketing activity, they are particularly effective in specific situations. At trade shows and exhibitions, they become the main carrier for brochures and promotional items, ensuring continuous brand visibility throughout the event. When offered as a gift with purchase or for meeting a minimum spend, they help increase average order value. During product launches, they turn customers into mobile advertisements as they carry your brand through the streets. At sports events and corporate events, they become a practical and long-lasting keepsake for participants.

After more than 10 years of supporting organisations of every size—from local SMEs to multinational companies across seven European markets—we’ve learned that success isn’t about choosing the cheapest bag. It’s about selecting the right model for the objective of your campaign and the context in which it will be distributed. For example, an inexpensive non-woven bag is an excellent, cost-effective choice for a conference with thousands of attendees, but it’s unlikely to create the right impression as a premium gift at an awards ceremony or gala event.