Branded candies

Choosing the right product depends on the type of event, the required shelf life and your target audience. To help you make the right choice, we've selected the varieties that deliver the greatest promotional impact and brand visibility.

• Hard Sweets: The most traditional and popular choice for promoting brands, available in a wide range of flavours. They are usually supplied individually wrapped.
• Chewy Sweets and Gums: Soft in texture and typically supplied in packs containing an assortment of flavours.
• Liquorice Sweets: Ideal for those looking for more distinctive, original and less sugary flavours.
• Compressed Mint Sweets: Known for their longer shelf life and typically supplied in small boxes containing multiple sweets.

Shelf Life and Storage: What You Need to Know Before Buying

Throughout our 14 years in the industry, we've learned that planning around the shelf life of your branded sweets is essential for getting the best return on your investment.

As a general rule, hard sweets offer greater flexibility for long-term campaigns thanks to their shelf life of between 12 and 24 months. Softer varieties, on the other hand, are better suited to short-term promotions, with a best-before period of between 6 and 12 months.

As these timeframes vary depending on the product, we recommend confirming the exact shelf life with our customer service team before placing your order.

After years of helping businesses with their promotional campaigns, we continue to recommend branded sweets for three key reasons.

Firstly, they offer outstanding value for money. Alongside classics such as promotional pens and drawstring bags, they are among the most affordable promotional products available, allowing you to maximise your marketing budget.

Secondly, they are an excellent attention-grabber. A bowl filled with brightly coloured wrappers on an exhibition stand naturally attracts visitors and encourages them to engage with your brand.

Finally, they help create positive brand associations by linking your logo with the enjoyable experience of receiving and enjoying a sweet treat.

When Should You Give Away Promotional Sweets?

Another advantage of branded sweets is their versatility. They work well in far more situations than you might expect.

• Events, Trade Shows and Conferences: Draw attention to your stand while associating your brand with a positive experience.
• Customer Service Counters: Place a bowl on your counter for customers to help themselves. It's a classic idea that continues to work well.
• Offices: A simple way to offer your employees a small treat throughout the working day.
• Complimentary Gifts: Perfect for hotels, restaurants and wellness centres looking to leave guests with a positive impression.

Having managed more than 230 orders for branded sweets, we've found that packaging plays a crucial role in the success of a promotional campaign. The right packaging helps ensure your logo is clearly visible, well protected and memorable.

Individual Wrapper
The most common option for handing out to customers or event attendees. We recommend it if your priority is reaching as many people as possible while keeping costs low, particularly if you choose recyclable wrappers.

Tin or Box
Usually made from aluminium, with your logo printed on the lid. These are durable and help protect the sweets from damage. Although they are more expensive, they make an excellent premium promotional gift.

Custom-Printed Bag
An affordable option containing a small number of sweets. Its larger size compared with an individual wrapper provides greater visibility and allows for vibrant full-colour printing.

Plastic Jar
An excellent option for showcasing both your branding and the sweets themselves while offering better protection than individual wrappers or bags. This packaging format is generally more expensive.