Printed non-woven bags

Non-woven fabric — also known as TNT, TST or non-woven textile — is a material that is not produced using the traditional weaving process. Instead, the fibres are bonded together through pressure, heat or chemical agents, creating a compact fabric that does not fray.

This provides two highly relevant practical benefits for merchandising:

• The finish at the joining points is cleaner and more professional than with conventional fabrics, even in budget-friendly models.
• Production costs are significantly lower than cotton or jute, without sacrificing functionality for everyday use.

In practical terms, it is hygienic, lightweight, customisable with various finishes and available in a wide range of colours. Its main disadvantage compared to cotton is long-term durability: with very intensive use over many years, it may wear out sooner.

After more than 10 years in the corporate merchandising sector, at Gift Campaign we can confirm that non-woven bags are one of the promotional items with the best cost-to-impact ratio on the market. Every time someone uses them in cities, trade fairs or supermarkets, your brand gains visibility. In terms of visibility per unit invested, they are practically unbeatable.

Which Branding Technique Is Best for Your Logo?

Choosing the right printing technique is the final step in ensuring your brand identity looks flawless. Depending on the complexity of your design and your campaign budget, there are different methods suited to each technical requirement.

For simple designs using one to four solid colours, screen printing remains the standard and most balanced option. It is especially recommended for large-volume orders due to its highly competitive price, although it is not suitable for reproducing photographs or gradients.

When the logo requires greater visual richness or multicolour details, digital transfer printing becomes the preferred choice. This method is applied using heat and, although it comes at a slightly higher cost, it offers greater precision for detailed designs.

On the other hand, if your corporate image includes photographs, gradients, shadows or complex illustrations, full-colour digital printing is the most suitable alternative. It allows designs to be reproduced with excellent colour accuracy and a high level of detail while maintaining a clean and professional finish.

If you’re still unsure which option is best for you, don’t worry: before confirming any order, we will send you a free virtual sample with your design. This way, you can check the colours, proportions and final visual impact before production begins.

GSM (g/m²) indicates the weight of the fabric per square metre. The higher the GSM, the greater the density, strength and rigidity.

It is the most important criterion for assessing quality and durability. However, it is also the one most often overlooked.

For example, for large-scale events, one of the most popular bags in our catalogue is an 80 g/m² model. On the other hand, for clients seeking greater durability and a more premium finish, laminated 110 g/m² models are the most highly valued.

Non-Woven, Cotton or Jute? When to Choose Each Material

Non-woven, cotton and jute each offer very different advantages in terms of cost, image and durability.

To help you quickly compare each option, we’ve prepared this summary table with their main differences and recommended uses.

If your priority is to reach the largest number of people possible within a given budget, non-woven is the most efficient option. If you are looking for a corporate gift with higher perceived value and a longer lifespan, consider custom cotton bags or jute bags.

The secret to optimising your investment lies not only in the material or the personalisation, but also in choosing the finishes that best enhance your brand in each context.

Trade Fairs, Large-Scale Events and Retail Distribution

In these cases, unlaminated bags with a natural finish are the best option. They are the most economical, feature a soft matte texture, and work very well with screen printing.

The cost difference per unit compared to laminated models can be decisive when ordering hundreds or thousands of units.

Branding Campaigns, Shopping Bags or Client Gifts

Matte lamination is the most highly valued finish. Colours gain greater depth and the texture feels more pleasant, enhancing the perceived value of the product without a significant increase in cost.

It is especially common in sectors such as premium food, cosmetics and fashion.

Christmas Campaigns, Product Launches and Promotional Actions

Gloss lamination is the most suitable option. Colours appear brighter and more vibrant, helping the bag stand out visibly from others and making your logo more noticeable without additional effort.

Creative Campaigns, Complex Brand Imagery or Designs Beyond a Simple Logo

Bags with a special white finish for sublimation are ideal for accurately reproducing logos and designs featuring photographs, gradients or full-colour illustrations.