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Recommendations for Purchasing Custom Keyrings
Branded Keyrings: Maximising Brand Visibility
Keyrings make practical, affordable, and effective gifts for your marketing strategy. Since they’re items we carry daily, they offer an excellent opportunity to make your logo more visible.
By giving them away, you’re choosing a form of long-term communication. Each time someone uses their keys, they’ll remember who gifted the keyring, reinforcing brand awareness and keeping your brand in mind whenever they need your services.
Keyrings also work well as small gifts at industry events like trade fairs, helping to catch the attention of attendees.
Is a Keyring Still an Effective Promotional Gift?
Don’t underestimate the value of a promotional keyring, however traditional it might seem as a piece of merchandise. We all have multiple sets of keys (for home, car, bike, storage, etc.), so this item can help distinguish one set from another.
Customise Your Keyrings with Your Logo
The printing technique you choose is crucial to the visual finish and durability of your logo. Here’s a quick guide to each option:
- Pad Printing: Great for designs with small details and limited colours. Works on curved and irregular surfaces, perfect for large quantities. However, wear and tear may affect durability over time.
- Screen Printing: Ideal for logos with few colours and large areas. Suited to large volumes, with good opacity on darker surfaces.
- Laser Engraving: Provides high precision and durability, recommended for intricate designs. Suitable for wooden, leather, and metal keyrings.
- Digital Printing: Best for complex logos with multiple colours, mainly for small volumes on flat or minimally curved keyrings.
- Doming: Involves printing the logo and applying a resin coating, giving it a glossy, 3D look. Ideal for flat surfaces.
Choosing the Right Keyring for Your Company’s Image
Our keyring collection offers endless possibilities. Here’s a quick look at some popular options:
One of the most popular is the trolley coin keyring, which is very handy for everyday use. With cash becoming less common, this item is a great tool for supermarket trolleys.
Another popular choice is the bottle opener keyring; in particular, this model is one of the best sellers for its low price and practicality. Ideal for bars to hand out to customers.
For those who work or spend time around water, a floating keyring could be a lifesaver if the keys are dropped in water.
If you’re looking for something practical across different settings, we recommend this keyring, which can be geolocated and has additional features via its app. Or, for a budget-friendly yet highly visible option, go for a reflective keyring.
Lastly, if simplicity and durability are what you’re after, with the logo as the main feature, we recommend this branded keyring.
Opt for an Original Design
We’ve highlighted the most popular options, which are generally a safe bet for all kinds of campaigns. However, you may want to surprise your clients with something more unique; we offer a range of innovative alternatives.
If you’d like to focus on a tech-inspired gift, consider a light keyring (inexpensive and handy in dim lighting) or a USB keyring, providing a practical way to store files securely. We even have models with USB cables for charging various devices.
We also carry a range of eco-friendly keyrings for companies committed to green marketing. These include wood or cork keyrings, which can feature your logo engraved with a laser.
Choosing the Material to Suit the Occasion
Each material not only offers a unique aesthetic that aligns with your brand image but also features specific qualities in terms of durability and branding options.
For high-quality merchandise at a professional event, you might choose metal keyrings, with options in stainless steel, aluminium, or zinc.
To give an exclusive gift to certain clients and business partners, we recommend leather keyrings, which add an elegant touch with premium models available.
As mentioned, if sustainability is part of your brand ethos, wood or cork keyrings are recommended; wood, in particular, can convey a more formal look.
Finally, if you want a cost-effective item for a broad audience, plastic keyrings are suitable since they’re generally very affordable.
Is Individual Printing Possible?
Individual personalisation is possible only if the keyring is suitable for sublimation or laser engraving. In this case, it’s feasible to add a unique name or number to each item. This option has an additional cost, so contact our customer service team for information on available models.
Printed Keyrings: Easy to Combine with Other Gifts
Thanks to their low price, keyrings are easy to combine with other merchandise to strengthen your communication strategy.
For starters, custom printed tote bags are essential, as they’re cost-effective and help present the entire pack.
Additionally, two other very affordable products essential for events, both as gifts and for staff, are lanyards with logo and branded wristbands.
Frequently Asked Questions About Printed Keyrings
What other factors should be considered when choosing a keyring?
In addition to material, model, and printing technique, it’s essential to define your target audience and their preferences to make the most suitable choice. Also, consider the occasion for distributing the keyrings, as this will impact the design. For instance, distributing them at an event, where you’ll need many units, differs from a limited promotion.
What are your delivery conditions?
Delivery times vary depending on the product chosen. However, the most common delivery time is 7 to 10 business days for our standard delivery service, which is free in the UK. Production time is added to this, so the timeframe starts counting from the approval of the virtual mockup. If you need shorter times, we offer an express delivery service.
How durable is pad printing on promotional keyrings?
Pad printing applies a colour pad to the surface of the object. It’s fast, economical, and versatile, which is why it’s also used for other products, such as a metal bottles or promotional pens. However, for these types of promotional products, it has a significant drawback: low durability. A keyring with a logo is often in contact with other items in pockets, bags, backpacks, etc., which causes wear due to constant friction. Therefore, while it’s a technique that can produce an eye-catching design, this factor should be considered.
Can I get a preview of my keyrings before placing an order?
Yes! Before placing your order, we’ll send you a virtual mockup of the final result of the keyring with your logo. You can request as many simulations as you like, with no purchase obligation. This way, you’ll know the final look before placing the order.
Do you offer business keyrings with a low minimum quantity?
Yes, although the usual minimum for our products is 25 units, we offer some models with a minimum of 10 keyrings. We understand that smaller campaigns may aim to focus on a select few recipients rather than reaching a large audience. You can see this and other specifications on the product page.
What is the effect of laser engraving on metal? And on wood?
In response to the previous question, if you’re looking for long-lasting logo keyrings, we recommend laser engraving. Unlike ink, it doesn’t have its own colour; its finish depends on the material being engraved. This makes it much more durable and resistant to friction from hands or other objects. The two types available for this personalisation are wood and metal. Notably, with wood, as it’s a natural component, each unit will have a unique result due to its grain, so engraved wooden keyrings will differ from one another.