Promotional rulers

2-in-1 Rulers: Highlight, Measure and More

Even better than surprising your clients and staff with a gift is doing so with two. And if you manage to combine both gifts into a single product, your corporate gift is guaranteed to be a success!

When it comes to branded rulers, the Gift Campaign catalogue includes several 2-in-1 models. For example, there are interesting and creative designs that include a clip, so it can be used as a bookmark in notebooks and notepads or to help prevent it from getting lost; or that incorporate a small magnifying glass to make it easier to read small notes or important figures. There's even a product that features a ruler integrated into a pen, bringing together two office essentials in one item.

For companies looking to give more portable gifts, there's also a model with a carabiner designed to be used as a keyring. In this case, the 0.5 metre branded ruler folds into a compact, easy-to-carry item, making it a highly practical promotional ruler.

Additionally, you’ll find printed rulers that do more than just sit on a desk – some come in a set square format and even include a bubble level. These are not only useful for underlining text or drawing straight lines, but also for more technical tasks or DIY projects.

Last but not least, it's worth noting that the catalogue is full of foldable promotional rulers that, aside from being desk essentials, can also serve as precision measuring tools for taking measurements up to two metres. This makes them ideal for carpenters or workers involved in both office tasks and more hands-on measuring jobs.

Details That Say a Lot About Your Brand: Materials

One feature that often conveys a clear and direct message about your company is the material from which your gifts to clients or desk accessories are made. After all, a plastic product is very different from one made of bamboo or aluminium. Here’s a quick guide on what material to choose depending on the values and image you want to project with your printed rulers:

• Strength and durability: Aluminium is long-lasting and resistant to impact, breakage and scratches. Being corrosion-resistant also means that any branding applied to your printed ruler will stand the test of time, even with frequent use.
• Sustainability: Bamboo and wheat straw rulers are perfect for supporting your green mission. Since they’re made from natural materials or agricultural waste, they help reduce pollution after their useful life and promote eco values. These branded rulers are ideal for companies focused on sustainability.
• Simplicity and affordability: In this case, we recommend opting for plastic promotional rulers. They’re a fail-safe classic and thanks to their light weight and low production cost, they’ll communicate just the message you’re aiming for.
• Style and design: Wood and acrylic are two very different materials, but both add a touch of elegance to any item. Whether it’s the classic feel of wood or the originality of transparency in acrylic, they’re a great choice if you want your branded ruler to stand out for quality and design.

Which Clients Might Find This Type of Gift Useful?

The most important thing when offering corporate gifts is knowing whether the recipients will see them as useful, practical and appealing. That’s why it’s essential to understand who your clients are and what types of products they might be interested in. Or the other way around: choose the gift first, then identify who it could be most useful for – and why. This is especially true for items like printed rulers.

In this respect, promotional rulers are essential tools in a wide range of trades and professions. They’re used to measure, draw straight lines, check alignment and serve as a guide for various tasks.

They’re particularly handy for technical drawing professionals, for instance. These might include architects, designers, engineers or students who benefit from having a high-quality printed ruler on hand.

Carpenters and joiners also use rulers for measuring and cutting wood – just like construction professionals such as bricklayers, electricians and plumbers, who rely on these tools to ensure proper alignment and to accurately draw plans. A durable branded ruler can make a real difference in these roles.

In the craft sector, model makers, visual artists and artisans use branded rulers to trace, measure and cut materials precisely.

The same goes for surveyors and cartographers, who need to mark out land, measure distances and draw maps with accuracy – making a printed ruler an indispensable item in their toolkit.