Branded polo shirts

• Offices, retail and customer service: Short-sleeved cotton or cotton-blend polo shirts are the most popular choice. They offer a professional, polished look without compromising on comfort throughout the working day. In more formal settings or during colder months, long-sleeved polo shirts are also a great option, adding a touch of elegance and extra warmth. In these cases, we recommend medium-weight fabrics, and if you're after a more premium finish, consider embroidered styles.
• Events, trade fairs and promotions: Visibility and comfort are key here. Lightweight, short-sleeved polo shirts are ideal for long days and allow for good breathability. For large quantities, we suggest going for corporate colours and techniques such as screen printing.
• Hospitality and catering: The priority is striking the right balance between appearance and durability. Medium to heavy-weight polo shirts work very well, as they withstand frequent washing without losing their shape. Opt for hard-wearing fabrics and long-lasting decoration methods such as embroidery or screen printing.
• Industrial and warehouse work: For physically demanding roles or environments with fluctuating temperatures, technical or long-sleeved polo shirts are a solid choice. They offer greater comfort, breathability, and durability throughout the working day. In these cases, we recommend hard-wearing fabrics, heavier weights, and long-lasting decoration methods such as embroidery.
• Schools and educational centres:Personalised polo shirts are widely used to create a consistent look for teaching staff, support workers, or students at establishments that require a unified visual identity. Short-sleeved, medium-weight styles are the most advisable, offering the best balance of comfort, appearance, and durability.
• Gyms and sports centres: Technical polo shirts are the best option here. They are lightweight, breathable, and comfortable, whilst also associating your brand with an active, dynamic lifestyle. Perfect for instructors, personal trainers, or reception staff.
• Sustainability-focused businesses: If your brand wants to communicate responsible values, polo shirts made from eco-friendly materials are an excellent choice. These are manufactured using materials such as organic cotton or recycled polyester, reinforcing your brand image — something increasingly valued by both customers and employees.
• Companies looking to stand out visually: Two-tone polo shirts or bolder designs help set you apart from more traditional options, making them ideal for campaigns and promotional activities.

Personalising a corporate polo shirt isn't simply a matter of adding a logo. Careful consideration should be given to which technique will be used to apply the design, and which placement is most appropriate for each situation.

The most popular decoration techniques for polo shirts

Screen printing is one of the most widely used techniques for large orders with straightforward logos. It offers an excellent price-to-quality ratio and good resistance to wear and washing. However, it is not the best option if your design features a large number of colours, gradients, or intricate details.

Sublimation delivers a full-colour finish with a high level of detail, as it allows the design to be integrated directly into the fabric with no raised texture. That said, it can only be applied to polyester fabrics and, generally speaking, to white or very light-coloured garments.

Digital transfer is a good alternative for reproducing complex, full-colour logos on polo shirts of various shades. Whilst it has no design restrictions, its durability under heavy use may be somewhat lower than that of screen printing or embroidery.

Embroidery is the preferred choice when a more elegant and professional finish is required. It is particularly common on corporate uniforms and higher-quality garments. It does, however, come at a higher cost and is not the most suitable technique for logos with very fine detail.

In short, there is no single best technique — only the most appropriate one for each situation and objective. If you're unsure which to go for, our team can help you find the best option based on your design, fabric, and order quantity.

And where should the logo go?

The chest is the most common placement. It strikes the perfect balance between visibility, professionalism, and subtlety, making it ideal for corporate uniforms, customer-facing roles, or everyday use.

The back, on the other hand, allows for larger designs, significantly increasing the visual impact of your brand. It is highly recommended for trade fairs, events, or teams working in front of the public in open or spacious environments.

The sleeve is a more understated alternative, typically used as a complement to the main design. It allows you to incorporate a secondary logo, a slogan, or a corporate detail without overloading the garment.

Bear in mind that the standard size for a chest logo is usually between 8 and 10 cm wide, whilst a back logo can reach 25–30 cm to ensure good visibility from a distance. Depending on how the polo shirt will be used, you can opt for a single placement or combine several to maximise impact.

To make sure you choose the right placement and are happy with the result, we always send you a free digital mock-up so you can approve the size, position, and colours of your logo before we go to print — guaranteeing a perfect finish.

The weight and fabric type are two key factors when choosing a garment of this kind, as they directly influence the comfort, durability, and image your brand conveys.

Lightweight polo shirts, typically between 150 and 180 g/m², are thinner and more breathable. They are a good option for one-off events, trade fairs, or promotional purposes, particularly in warmer climates or when a more budget-friendly garment is required for occasional use.

Medium-weight polo shirts, between 180 and 220 g/m², are the most widely used in professional settings. They offer an excellent balance of comfort, durability, and a smart appearance, making them ideal for everyday uniforms in offices, retail environments, or customer-facing roles.

Above 220 g/m², we find heavyweight polo shirts — thicker and more hard-wearing. This type of garment conveys a greater sense of quality and longevity, making it common in more demanding uniform contexts or when a more premium brand image is the goal. They are also better suited to cooler climates or intensive use.

In terms of fabric, one of the most common for polo shirts ispique, easily recognisable by its textured, raised finish. This not only lends a smarter appearance, but also improves breathability and helps the garment retain its shape over time and through repeated washing.

Having worked in the industry for many years, we also recommend that if you need polo shirts for uniforms subject to heavy washing — such as in hospitality — you opt for cotton-polyester blends , as these hold their colour better and are less prone to shrinkage than 100% cotton.