Branded hoodies & sweatshirts

Promotional hoodies are one of the most effective branded gifts, as they combine practicality, visibility and durability.

They also offer a large branding area, making it easy for your logo or message to stand out on the chest, back or sleeves. This creates constant visibility in offices, events, trade fairs, universities, gyms and even in everyday use.

Another key advantage is their versatility across different audiences and sectors. They can be used as corporate uniforms, client gifts, event merchandise, promotional clothing for sports teams or as a staff giveaway.

They also help reinforce brand image, as they convey a higher perceived value and quality than more basic promotional items. For this reason, they are widely used by companies looking to strengthen their branding in a practical and long-lasting way.

Hood, Zip, Pockets… Discover our Customisable Hoodies!

Choosing the right customised hoodie depends on its intended use, your brand style and the target audience. In our catalogue, you’ll find a variety of styles designed to meet different needs.

Hooded Sweatshirts

Hooded sweatshirts are one of the most popular options thanks to their casual, urban style and comfort. They are widely used in campaigns aimed at younger audiences, universities, sports teams, festivals or brands with a more relaxed identity. In addition to offering protection against cold or light rain, they usually feature adjustable drawstrings and a more laid-back look. Many models include a zip, pockets, or both.

Kangaroo-style Sweatshirts

Kangaroo-style sweatshirts stand out for their large front pocket, which is very practical for carrying small items or keeping hands warm. This design is especially common in merchandise, event apparel and everyday wear.

Zip-up Sweatshirts

Full-zip or quarter-zip sweatshirts allow the garment to be opened or closed depending on the temperature or time of day. They are widely used in gyms, outdoor activities, outdoor work environments or by companies looking for a garment that is easy to put on and take off. They also offer a more dynamic look and pair well with corporate T-shirts underneath. Available with or without a hood.

Basic Sweatshirts

Crew neck sweatshirts without a hood, pockets or zip offer a cleaner, more formal and corporate look. They are also easier to combine with jackets, gilets or other uniform items. For this reason, they are a popular choice for offices, trade fairs, conferences, retail and hospitality.

The material of a hoodie directly affects its comfort, durability, breathability and perceived quality. Choosing the right fabric is key to ensuring the garment suits its intended use, whether as a corporate uniform, promotional gift, sportswear or event merchandise.

From a practical point of view, if you’re looking for a comfortable hoodie with a higher perceived quality, cotton is usually the best option. On the other hand, if you prioritise durability, ease of maintenance and intensive use, polyester may be more suitable.

For most companies, cotton-polyester blends tend to offer the best balance between comfort, durability and price. And if sustainability is part of your brand values, opting for recycled fabrics or organic cotton can help reinforce your positioning with both clients and employees.

Let’s Talk About Fabric Weight: What Thickness do you Need for Your Corporate Hoodies?

Fabric weight refers to the thickness of the material and is measured in grams per square metre (g/m²). The higher the weight, the thicker and warmer the hoodie will be.

In our experience, grouping fabric weights into three categories is the best way to understand their advantages and characteristics:

• 180 to 240 g/m²: Lightweight.Thinner, more comfortable hoodies, ideal for mild climates or indoor use. They can be easily worn under a jacket.
• 240 to 300 g/m²: Midweight. The most popular option thanks to its balance of comfort, warmth and versatility, Based on our experience, this range is a favourite for corporate uniforms and everyday team wear.
• Over 300 g/m²: Heavyweight. Thicker hoodies that offer a greater sense of quality and better protection against the cold. Particularly useful for outdoor work or for logistics and warehouse staff.

So, if you’re looking for a promotional hoodie that works well throughout most of the year, both indoors and outdoors, weights between 260 and 300 g/m² are usually the most balanced choice.

Not all promotional hoodies work equally well for every company. The industry and target audience are key factors when selecting the most suitable model.

While some companies look for more formal garments for uniforms or corporate events, others prefer sportier, younger or more casual hoodies for merchandising campaigns.

Here are our recommendations based on business type:

• Tech companies: Crew neck hoodies with a minimalist design.
Schools and universities: Hooded models with a kangaroo pocket.
• Gyms and sports clubs: Hooded zip-up sweatshirts made from durable fabrics.
• Hospitality and catering: Lightweight, non-hooded designs that can be easily combined with other uniform items without compromising a professional look.

Tips for customising your promotional hoodies for maximum impact

Good customisation can make the difference between a promotional hoodie that goes unnoticed and one that truly boosts your brand visibility. In addition to choosing the right design, it’s important to decide both the branding area and the printing technique used for your logo. Each placement conveys a different corporate image:

• Chest: Ideal for subtle, corporate logos.
• Full front: Provides maximum visibility.
• Back: Perfect for messages, names or large logos. In this case, it is important to note that hooded models may reduce logo visibility and therefore impact.
• Sleeves:A more original and distinctive option.
• Pocket: Commonly used in casual or urban-style hoodies.

Each model offers different branding possibilities, so it’s always advisable to check the product specifications to see which positions are available.

The other essential element in hoodie customisation is the printing technique used. There are several methods, such as transfer printing, digital printing or printed and embroidered patches. However, screen printing and embroidery remain the most popular options.

• Screen printing: is widely used due to its bold visual finish. It is also a cost-effective option for large orders, especially for simple designs or logos with few colours.
• Embroidery: is highly valued by companies looking for a more elegant, premium and professional image. Recommended for small logos on the chest or sleeve, it offers excellent resistance to washing and daily wear.

That said, if you want to convey a more casual image, opt for large screen prints on the chest or back. If you’re aiming for a more premium look, choose small embroidered logos on the chest.