Notebook with cork cover for trade fairs and promotions, A5

Reflective Transfer:

Reflective transfer is a technique suitable for creating a logo that attracts more attention and adds an extra element of security by increasing visibility (since, as its name suggests, it reflects light). In this method, the logo is printed using a special silver screen-printed ink on paper, which is then transferred to the object using a heat press. It is only intended for textile products such as bags or backpacks. This technique is genrally used on sports related gifts.

Debossing (relief printing):

Debossing is a type of printing in which the logo or design creates a recessed effect on the material’s surface. This adds a distinctive touch to the customisation, as the logo's shape is perceptible to the touch. A flat surface is required to apply this technique. The visual result is subtle and conveys a sense of formality. Notably, notebooks are a popular type of merchandise that can incorporate this technique.

Laser:

Laser engraving is a personalisation technique that uses a beam of light to burn the surface of an object. As the name suggests, the logo is engraved, and the item’s original colour is not retained. The advantages of this technique include its cost-effectiveness, its ability to provide a more formal and polished finish, its precision, and its durability, as it is very difficult to damage. The materials best suited for this type of marking are metal and wood, although some ceramic and glass containers are also designed to accommodate it.

Screen Printing:

Screen printing is one of the most popular techniques for personalised gifts. It involves the use of a stretched mesh, onto which a plate with the logo is attached. Ink is then applied, reproducing the image onto the gift. For multi-coloured designs, a separate mesh is required for each different colour. This process is simple, inexpensive, and durable. Moreover, it offers the significant advantage of adapting to various types of surfaces, allowing a wide range of merchandise to be personalised through screen printing.

Screen Transfer :

Screen transfer involves printing using heat to apply screen-printing inks that have been deposited onto paper. While conventional screen printing applies the ink directly through the mesh, the use of a heat press and transfer paper allows for more intricate designs and greater adaptability to different surfaces. This technique is particularly suited for textile merchandise such as T-shirts, caps, backpacks, or bags. Although more expensive than traditional screen printing, the final result is more visually appealing, especially for logos with a wide range of colours.