Printed towels

Choose the most suitable towel for your audience

Before selecting the softest model or the most eye-catching design, think about which size is most appropriate:

• Hand Towel: Typically 40 x 60 cm, this is one of the most popular sizes for use in bathrooms in restaurants, offices, or at home.
• Face Towel: Smaller, around 30 x 30 cm, these are softer and more delicate as they are intended for drying the face, requiring extra gentleness.
• Bath Towel: Standard size, around 70 x 140 cm, designed for the body, making them ideal for hotels and spas.
• Beach Towel: Larger sizes (80 x 160 cm, or even 100 x 180 cm) as they are spread out on sand or grass. They are thicker, more absorbent, and often have colourful designs.
• Sports Towel: Small and compact (40 x 80 cm), made for wiping away sweat during exercise. Lightweight and perfect for the gym.
• Sarong Style: A trendy option, allowing users to dry off while also wearing it as beachwear.

Do you know which towel is best for your audience? Then, discover the best material for your gift:

• Cotton: Known for softness and absorbency, it’s recommended for bath and beach towels.
• Microfibre: A synthetic material that is absorbent and quick-drying, making it perfect for sports.
• Polyester: Durable, quick-drying, and affordable, it is suitable for water sports or outdoor activities.
• RPET: Similar to polyester but eco-friendly, as it’s made from recycled PET plastic bottles.

Lightweight, medium, or heavy weight… what difference does it make?

Just as with bags, it's important to consider the towel's weight before placing your order.

Lightweight (200 to 300 gsm): This makes the towel light and affordable, ideal for bulk purchases to reach a wider audience.

Medium Weight (300 to 500 gsm): These provide a balance, with good absorbency without being too heavy, making them suitable for gyms or events.

Heavy Weight (over 500 gsm): These are the thickest, most absorbent, and highest quality towels, perfect for beach or hotel use.

An Ideal Gift for Summer Marketing

During the warmer months, one of the most visible promotional items for a brand is a printed towel. This is because the logo is displayed for hours in high-traffic areas, like the beach.

For greater impact, use vibrant colours and make the most of the large print area to showcase your logo across the accessory. Opt for lightweight models to keep your campaign cost-effective.

These towels are also ideal for hotels, spas, gyms, beauty centres, and other businesses, making them adaptable to various audiences and brand images.

Wash your towels properly to extend their lifespan

It’s important to follow certain washing and drying guidelines to keep your towels in top condition for longer.

Regardless of the material or logo application method, wash towels in cold or lukewarm water using a mild detergent, and avoid harsh bleach products. Ideally, dry them at a low temperature or air dry; cotton towels can be dried at a medium temperature to restore their softness.

As for ironing, always avoid ironing over the logo to prevent damage.

Finally, avoid using fabric softeners on cotton towels, and check for specific cleaning instructions for RPET towels. Please contact us for advice if you have any questions or need further information.