When we buy or are given a USB drive, we usually start using it straight away. Even the word formatting sounds strange to us, or like something you only do when the USB isn’t working properly. However, if we ask anyone without technological knowledge what FAT, FAT32 or NTFS formats are, they won’t know what …
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What are the differences between exFAT, FAT32 or NTFS on USB drives?
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Custom Cups: The Ultimate Buying Guide for Your Merchandising
Branded cups are one of the most popular products in corporate merchandising, whether used to reduce plastic consumption in the office or given as gifts at events or in welcome kits. However, choosing the right model involves considering many factors — from materials and capacity to printing techniques and additional features. In this guide, we’ll …
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Everything You Need To Know Before Ordering T-shirts for Your Company
Ordering T-shirts for your company sounds straightforward—until the questions start: What’s the minimum order? What format should I send the logo in? Can I mix sizes? With more than ten years’ experience customising corporate clothing and over 2,000 business orders handled, these are some of the questions we hear most often. We’ve gathered them here …
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Corduroy is Back! Now in Promotional Gifts Too
If you thought corduroy was a fabric confined to 1970s wardrobes or your childhood winter trousers, think again. It’s back — and stronger than ever. Corduroy has made a major comeback and is now one of the standout materials of recent seasons. From catwalks to streetwear, this fabric stands out for its distinctive texture, durability, …
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Sustainability at BIC: A Success Story Based on Design and the Circular Economy
Sustainability is gaining ground at a rapid pace, to the point where it has become a decisive factor for consumers when choosing a product or brand. According to an Amazon study, 66% of UK shoppers prefer to buy sustainable products, although users find it difficult to identify them. This is where the real question lies: …
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The Definitive Guide: How to Design Your Exhibition Stand Step by Step
In today’s business landscape, where digital channels so often saturate customer attention, trade fairs have re-emerged as the ultimate “battleground” for genuine networking and brand awareness. A study by Freeman in 2025 shows that 95% of attendees trusted a brand more after an in-person event. However, simply being present is no guarantee of success. For …
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AI Designs: How to Create the Perfect Merchandising for Your Company
Artificial intelligence is transforming the way companies create visual content. From logos to illustrations and graphic patterns, it is increasingly common to use AI tools to generate creative ideas quickly and explore new aesthetic possibilities. In the world of corporate merchandising and promotional gifts, this technology opens up a wide range of opportunities. It allows …
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Material Guide: Learn the Uses and Advantages of Our Materials
Choosing the right material is a key factor in ensuring that promotional gifts fulfill their purpose: representing the brand, connecting with the audience, and offering a lasting experience. Each material brings specific characteristics in terms of durability, aesthetics, sustainability, and customisation possibilities, directly influencing the perception of the product and the message it conveys. In …
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Cybersecurity in E-commerce: How to Protect My Business and My Customers?
In the competitive ecosystem of electronic commerce, credibility is the most valuable currency of exchange. For this reason, in the promotional gifts sector—where personalisation and attention to detail are key factors in strengthening the relationship with consumers—that trust begins long before the product reaches its destination: it begins on the server. Just as at Gift …
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Why Do Promotional Items Deliver a Better ROI Than Digital Advertising?
In an environment where marketing budgets are under unprecedented pressure, acquisition costs in the digital ecosystem have reached historic highs—especially in Paid Search (SEA). Faced with this situation, a question arises: is there a channel that combines high conversion rates with long-term cost efficiency? The answer is yes! This is exactly what promotional items deliver. …
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Why Is “Touch Marketing” Your Most Profitable Asset in the Digital Era?
How can a brand stand out when the digital environment is saturated with marketing messages? Today we face a paradox: companies have never communicated so much, yet their relevance has never been so volatile. While an email can be deleted in milliseconds, a branded mug sitting on a desk may be used more than 300 …
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Elevate Your Brand Perception with Premium Gifts
In a business ecosystem where the digital world captures almost all our attention, the tangible has regained extraordinary power and has become a distinctive advantage for many companies. However, for this added value to have a real impact, we cannot settle for just any object or product: we must choose items that transform a marketing …
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Non-Woven Fabric: Affordable, High-Quality Corporate Gifts
In the world of corporate gifts, non-woven fabric is widely used thanks to its durability, attractive price point, and ease of customisation. But what exactly is non-woven fabric, and how is it used to create unique, high-impact promotional items? In simple terms, non-woven fabric is made from interlaced fibres rather than woven threads, giving it …
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Gift Campaign awarded the EcoVadis Silver Medal!
We’re adding another success to our list of corporate achievements! This time, it comes from EcoVadis, a sustainability solutions company that helps organisations manage, assess, and improve their environmental and social performance across the entire value chain. Specifically, Gift Campaign has been awarded the EcoVadis Silver Medal, recognising our ongoing efforts in sustainability. Receiving this …
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Polyester vs Cotton: Differences and Examples to Help You Choose
When you’re buying branded clothing for your marketing campaigns, it’s essential to choose the right fabric based on your target audience, your brand image and the type of promotional activity you want to run. Once you’ve made that decision, you’ll need to pay attention to the fabric composition. The most common materials are cotton and …
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