A recent article in the British publication The Times highlights the importance of professional mentoring in improving productivity for both businesses and their employees. The piece points out a real productivity gap between the UK and the United States. While mentoring programmes are not widely adopted in the UK, this practice is implemented in 97.5% …
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How to Implement a Successful Business Mentoring Strategy
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Ballpoint, Rollerball or Fountain: Which Branded Pen Should You Choose?
The pen is a writing tool that accompanies us in our daily lives: at home, in the office and in our bag or pocket, so we always have it to hand. Despite the increasing importance of digital technology in our lives, pens are one of our customers’ favourite goodies! Whether it’s to attract people to …
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What Are Promotional Products? Discover This Marketing Tool
In an increasingly competitive world, businesses are constantly looking for creative and effective ways to stand out from the competition. That’s why this type of gift has become a key tool in marketing strategies. But what makes them so special? In this post, we’ll explore what they are, how they work, and why they’re such …
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Cultural Intelligence: A Key Factor in Global Markets
In today’s increasingly globalised world, adapting to new social and cultural intelligence is more important than ever. Business relationships, the economy, or even conflict resolution, for instance, cannot thrive without implementing certain changes to business dynamics. What is Cultural Intelligence and How Can It Be Applied in the Corporate World? To tackle some of the …
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Branded Merchandise for Bars and Restaurants: Strengthening Your Brand and Building Customer Loyalty
If you own a bar or restaurant, you know that offering great food and service is essential for attracting and retaining customers. The quality of your dishes and the hospitality you provide are crucial, as is creating a warm and inviting atmosphere through decor, lighting, and visual details. However, these aren’t the only factors that …
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The Latest Trends in Promotional Gifts for 2025
Every new year brings fresh trends and innovations to the promotional gifts sector. For 2025, we turned to the expert insights of Gift Campaign founders, Diederik de Koning and Oriol Badia, to guide us through the emerging trends and their predictions for the promotional merchandise market. Which corporate gifts will your clients love? Which should …
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10 Spa Marketing Strategies to Attract New Clients
Attracting new clients to your spa is a real challenge, especially if we take into account that in our country there are already more than three thousand spas. Despite this, with a spa marketing plan that is right for you, it is possible to promote your business successfully. Discover in this article, 10 effective strategies …
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How to Choose the Right Branded Water Bottles for Your Brand
In recent years, a movement has emerged to reduce plastic usage in order to protect our planet and preserve the environment. Today, plastic is present in many aspects of daily life. However, it poses a significant threat to ecosystems. Fortunately, there are practical and effective solutions to combat this issue, such as reusable branded water …
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10 Simple but Effective Christmas Gift Ideas for Businesses
The end of the year is approaching, and it’s time to start preparing for the festive season! This is the perfect opportunity to celebrate the year’s achievements and milestones together. Have you thought about a gift to thank your clients for their loyalty or to reward the dedication of your employees and partners? In this …
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5 Tips on How to Successfully Sponsor an Event
Businesses come across various event sponsorship opportunities throughout the year, such as music festivals, theatre productions, sports competitions, cultural events, conferences, and trade shows. These platforms are great for increasing your brand’s visibility and improving its image. Sponsorship typically involves offering financial support, services, discounts, or relevant materials for the event. If you’re interested in …
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