As children, we primarily use pencils for everything. As we grow older, we switch to ballpoint pens. Once we become accustomed to them, we don’t want to let them go. Whether it’s for notes, comments, or signing official documents, we rely on pens for all of these tasks. In doing so, we often find ourselves questioning whether we should write in black or blue.
In this post, we will explore the various reasons for choosing one colour over another, explain the origins of this writing instrument, and highlight the subtle differences. This should assist you in selecting ballpoint pens as promotional gifts for your customers.
A brief history of the pen
In the 20th century, blue ink was used to distinguish original documents from copies, which were typically black due to carbon paper. Additionally, blue ink was easier to clean; a stain caused by carelessness could be removed more easily.
Ballpoint pens printed with a logo are useful promotional gifts. During the Second World War, a method was sought to reduce the weight of mail. Soldiers wrote their letters with black ink pens so that each letter could be photographed later when it reached its destination. This allowed the letters to be photographed and developed. Would you like to find out more? If so, you can find more information on the history of the biro in our article.
Signing official documents. With blue or black ink?
Normally, it does not matter whether you sign in black or blue, as both colours convey formality and seriousness, which are essential for document administration. In the UK, there is no legally standard colour for signatures. Some prefer black, as it conveys a sense of exclusivity and importance.
But why is it said that a document should be signed in blue ink? This is to distinguish it from photocopies. Countries such as Colombia and China mandate the use of blue ink to ensure that the signature is not a copy, as this colour is more difficult to reproduce.
The choice of ink colour depends on the purpose of the signed document.
Depending on the type of document, either black or blue ink is recommended. For an ID card or passport—provided it isn’t created digitally on a tablet—a black pen is the best option. If the signature is solely for a document and not on an accessory, blue is the ideal colour.
Advantages of black and blue colour – a comparison
In Europe, it is common to use blue for the reasons mentioned above, while in the USA and other countries, black is the preferred choice. In public administration, notaries, courts, and other institutions, black is often favoured because it is easier to scan. This leads to better resolution and image quality during digitisation, making the text easier to read and helping prevent signature forgery.
The use of these two colours depends on customs that have developed over the years, as well as the culture itself. Want proof that a document is original? Use blue. Need a clear scan for easier information storage? Use black.
In our online promotional products shop, you will find various types of pens that can be printed with your company logo and adapted to all the situations described. You will also find models with their blue-ink counterparts if you’re looking to differentiate your original signature.
You will also find unique pens, such as those made from biodegradable materials, for companies seeking sustainable options and aiming to avoid plastic as part of their corporate goals.
The colour blue not only helps distinguish originals from copies but also plays an important role for students when memorising information.
Blue font helps with memorisation
In a previous post, we explained how important it is to write by hand. However, the colour blue also aids memorisation. Some students like to use different colours in their notes to help structure information. Both those who write in one colour and those who use several colours have one thing in common: they write with a blue biro.
This colour, like green—often used for corrections and less important notes—conveys calmness, which is important for concentration. Red, on the other hand, has the opposite effect: it can boost energy but may also lead to quicker fatigue. Ultimately, which colour is better for learning depends on personal preferences, but there are several recommendations based on brain research.
When you think about it, giving your target group a biro that writes in blue as a promotional gift is a gift that will be very well received. At Gift Campaign you can choose from several favourable models, such as cheap pens, corporate pens, and tactile pens. This means you have the perfect gift for your next promotional event or an attractive option for your marketing campaign. Printed with your logo, pens can be used in a variety of ways every day and are sure to catch the eye in any office.
Which colour do you prefer for writing or as a promotional item to give away? Please let us know in the comments.