In an increasingly competitive world, businesses are constantly looking for creative and effective ways to stand out from the competition. That’s why this type of gift has become a key tool in marketing strategies. But what makes them so special? In this post, we’ll explore what they are, how they work, and why they’re such …
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What Are Promotional Products? Discover This Marketing Tool
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GRS Certification: What It Is and Why It Is Important
There is growing interest among brands, buyers, and distributors in demonstrating a genuine willingness to behave ecologically responsibly and reduce their footprint on the planet is on the rise. The cause of this growth in interest is largely prompted by the commencement of the low-carbon economy and the global movement for sustainable development, which both …
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How to Organise Effective Business Meetings
Communication between employees, departments and management chains is essential for the success of any business or corporation. In this context, business meetings aimed at sharing information, planning strategies and setting objectives can be a key factor. However, recent studies show that having too many business meetings – or managing them poorly – can negatively affect …
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How to Clean Your Reusable Water Bottle for Daily Use
Keeping your reusable water bottle clean is essential to prevent the build-up of bacteria and unpleasant odours. Used daily, water bottles are practical, cost-effective, and environmentally friendly. Choosing a reusable bottle helps reduce plastic consumption significantly and allows you to refill it at various water points throughout the day. However, since they’re designed for long-term …
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Cultural Intelligence: A Key Factor in Global Markets
In today’s increasingly globalised world, adapting to new social and cultural intelligence is more important than ever. Business relationships, the economy, or even conflict resolution, for instance, cannot thrive without implementing certain changes to business dynamics. Understanding Cultural Intelligence at Work To tackle some of the challenges that globalisation brings, businesses must embrace cultural intelligence. …
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Branded Merchandise for Bars and Restaurants: Strengthening Your Brand and Building Customer Loyalty
If you own a bar or restaurant, you know that offering great food and service is essential for attracting and retaining customers. The quality of your dishes and the hospitality you provide are crucial, as is creating a warm and inviting atmosphere through decor, lighting, and visual details. However, these aren’t the only factors that …
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7 Steps to Reduce Your Company’s Carbon Footprint
Since the early 2000s, the concept of a carbon footprint has gained increasing importance, particularly following the adoption of the Kyoto Protocol in 1995. This agreement saw 184 countries commit to reducing greenhouse gas emissions. As a result, businesses also play a crucial role in environmental protection and must take on the challenge of operating …
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Micromanagement: How to Identify and Avoid It for Effective Leadership
What is Micromanagement? In today’s corporate world, effective leadership plays a crucial role in nurturing talent, fostering professional growth, and driving success. However, not all managers understand or embrace this approach. As a result, many companies still suffer from a leadership style known as micromanagement—an overly controlling approach that leads to stress, disengagement, and talent …
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The Latest Trends in Promotional Gifts for 2025
Every new year brings fresh trends and innovations to the promotional gifts sector. For 2025, we turned to the expert insights of Gift Campaign founders, Diederik de Koning and Oriol Badia, to guide us through the emerging trends and their predictions for the promotional merchandise market. Which corporate gifts will your clients love? Which should …
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Strategies to Combat Workplace Stress and Boost Wellbeing
Workplace stress is a physical and emotional reaction that arises when job demands exceed an employee’s ability to cope. According to the World Health Organization (WHO), it occurs when workers face pressures and expectations that do not align with their skills and capabilities, making it difficult to manage the workload effectively. Common Causes of Workplace …
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How to Properly Charge a Power Banks
To keep our smartphone or tablet fully charged, we first need to ensure our power banks are in perfect working order. It may seem simple—just remembering to charge it—but have you ever thought about the best way to do it for optimal results? Today, we’ll explain how to properly charge a power bank so you …
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How a Thermos Works to Maintain the Temperature of Drinks
Thermos flasks are specially designed containers that, thanks to thermal insulation, maintain the temperature of beverages for several hours. This technology is not exclusive to thermoses; other products such as mugs, lunch boxes, and even bags also use thermal insulation. Despite being widely used, many people are unaware of how they actually work. So, do …
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Strategies for a Successful Onboarding: Integrating New Talent into the Company
The onboarding process for new employees is essential and goes beyond a simple hiring procedure. Its goal is to integrate new talent into the organisational culture, facilitate their adaptation, and ensure they understand their responsibilities from day one. A well-structured onboarding process not only accelerates employee productivity but also strengthens their commitment and job satisfaction. …
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9 Benefits of Your Employees Wearing Workwear
Many companies provide their employees with workwear, whether it’s a full uniform, polo shirts, accessories like caps or lanyards… In their daily activities, staff should be identifiable and aligned with the brand’s image.In this post, we’ll explore 9 benefits of implementing this practice and how it could support your business in various ways. Keep reading! …
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10 Spa Marketing Strategies to Attract New Clients
Attracting new clients to your spa is a real challenge, especially if we take into account that in our country there are already more than three thousand spas. Despite this, with a spa marketing plan that is right for you, it is possible to promote your business successfully. Discover in this article, 10 effective strategies …
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