Since the early 2000s, the concept of a carbon footprint has gained increasing importance, particularly following the adoption of the Kyoto Protocol in 1995. This agreement saw 184 countries commit to reducing greenhouse gas emissions. As a result, businesses also play a crucial role in environmental protection and must take on the challenge of operating …
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7 Steps to Reduce Your Company’s Carbon Footprint
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Micromanagement: How to Identify and Avoid It for Effective Leadership
What is Micromanagement? In today’s corporate world, effective leadership plays a crucial role in nurturing talent, fostering professional growth, and driving success. However, not all managers understand or embrace this approach. As a result, many companies still suffer from a leadership style known as micromanagement—an overly controlling approach that leads to stress, disengagement, and talent …
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The Latest Trends in Promotional Gifts for 2025
Every new year brings fresh trends and innovations to the promotional gifts sector. For 2025, we turned to the expert insights of Gift Campaign founders, Diederik de Koning and Oriol Badia, to guide us through the emerging trends and their predictions for the promotional merchandise market. Which corporate gifts will your clients love? Which should …
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Strategies to Combat Workplace Stress and Boost Wellbeing
Workplace stress is a physical and emotional reaction that arises when job demands exceed an employee’s ability to cope. According to the World Health Organization (WHO), it occurs when workers face pressures and expectations that do not align with their skills and capabilities, making it difficult to manage the workload effectively. Common Causes of Workplace …
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How to Properly Charge a Power Banks
To keep our smartphone or tablet fully charged, we first need to ensure our power banks are in perfect working order. It may seem simple—just remembering to charge it—but have you ever thought about the best way to do it for optimal results? Today, we’ll explain how to properly charge a power bank so you …
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How a Thermos Works to Maintain the Temperature of Drinks
Thermos flasks are specially designed containers that, thanks to thermal insulation, maintain the temperature of beverages for several hours. This technology is not exclusive to thermoses; other products such as mugs, lunch boxes, and even bags also use thermal insulation. Despite being widely used, many people are unaware of how they actually work. So, do …
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Strategies for a Successful Onboarding: Integrating New Talent into the Company
The onboarding process for new employees is essential and goes beyond a simple hiring procedure. Its goal is to integrate new talent into the organisational culture, facilitate their adaptation, and ensure they understand their responsibilities from day one. A well-structured onboarding process not only accelerates employee productivity but also strengthens their commitment and job satisfaction. …
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9 Benefits of Your Employees Wearing Workwear
Many companies provide their employees with workwear, whether it’s a full uniform, polo shirts, accessories like caps or lanyards… In their daily activities, staff should be identifiable and aligned with the brand’s image.In this post, we’ll explore 9 benefits of implementing this practice and how it could support your business in various ways. Keep reading! …
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10 Spa Marketing Strategies to Attract New Clients
Attracting new clients to your spa is a real challenge, especially if we take into account that in our country there are already more than three thousand spas. Despite this, with a spa marketing plan that is right for you, it is possible to promote your business successfully. Discover in this article, 10 effective strategies …
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How to Choose the Right Branded Water Bottles for Your Brand
In recent years, a movement has emerged to reduce plastic usage in order to protect our planet and preserve the environment. Today, plastic is present in many aspects of daily life. However, it poses a significant threat to ecosystems. Fortunately, there are practical and effective solutions to combat this issue, such as reusable branded water …
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Just Do It! How Nike Achieves Marketing Success Through Inspiration
Nike’s marketing strategy is as dynamic and influential as the brand itself, driven by the iconic slogan “Just Do It.” This form of marketing has not only transformed the shoe and sportswear industry but also changed how brands communicate with their target audience. We will introduce you to Nike’s marketing strategies, with a special focus …
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10 Simple but Effective Christmas Gift Ideas for Businesses
The end of the year is approaching, and it’s time to start preparing for the festive season! This is the perfect opportunity to celebrate the year’s achievements and milestones together. Have you thought about a gift to thank your clients for their loyalty or to reward the dedication of your employees and partners? In this …
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How Do I Choose Between Cotton and Polyester? Differences and Examples
First we’ll look at the differences between cotton and polyester for your clothes and how to choose according to your needs. Then we’ll look at ideas for garments you can personalise. When we buy branded clothing for our campaigns, it is important to select the type of textile according to the audience, the brand image …
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Discover Vector: The Ideal Format for Your Images and Logos
When deciding to produce advertising items, it’s not just important to choose the most suitable model for your company. One aspect you need to take into account is how your giveaway will be printed. There are a wide variety of printing techniques to choose from: screen printing, laser engraving, sublimation, transfer, etc. They all differ …
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Case Study: The Winning Customer Experience of Rituals Cosmetics
Consumer needs and behaviours have evolved over time, and companies must quickly adapt to these changes. Customer experience has become increasingly vital: today, a company’s success primarily depends on its relationship with its customers. You must take great care of customer service to create engagement. In this regard, we would like to discuss Rituals, a …
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