If you thought corduroy was a fabric confined to 1970s wardrobes or your childhood winter trousers, think again. It’s back — and stronger than ever. Corduroy has made a major comeback and is now one of the standout materials of recent seasons. From catwalks to streetwear, this fabric stands out for its distinctive texture, durability, …
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Corduroy is Back! Now in Promotional Gifts Too
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Sustainability at BIC: A Success Story Based on Design and the Circular Economy
Sustainability is gaining ground at a rapid pace, to the point where it has become a decisive factor for consumers when choosing a product or brand. According to an Amazon study, 66% of UK shoppers prefer to buy sustainable products, although users find it difficult to identify them. This is where the real question lies: …
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Cybersecurity in e-commerce: How to protect my business and my customers?
In the competitive ecosystem of electronic commerce, credibility is the most valuable currency of exchange. For this reason, in the promotional gifts sector—where personalisation and attention to detail are key factors in strengthening the relationship with consumers—that trust begins long before the product reaches its destination: it begins on the server. Just as at Gift …
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Why do promotional items deliver a better ROI than digital advertising?
In an environment where marketing budgets are under unprecedented pressure, acquisition costs in the digital ecosystem have reached historic highs—especially in Paid Search (SEA). Faced with this situation, a question arises: is there a channel that combines high conversion rates with long-term cost efficiency? The answer is yes! This is exactly what promotional items deliver. …
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Why Is “Touch Marketing” Your Most Profitable Asset in the Digital Era?
How can a brand stand out when the digital environment is saturated with marketing messages? Today we face a paradox: companies have never communicated so much, yet their relevance has never been so volatile. While an email can be deleted in milliseconds, a branded mug sitting on a desk may be used more than 300 …
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Non-Woven Fabric: Affordable, High-Quality Corporate Gifts
In the world of corporate gifts, non-woven fabric is widely used thanks to its durability, attractive price point, and ease of customisation. But what exactly is non-woven fabric, and how is it used to create unique, high-impact promotional items? In simple terms, non-woven fabric is made from interlaced fibres rather than woven threads, giving it …
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Gift Campaign awarded the EcoVadis Silver Medal!
We’re adding another success to our list of corporate achievements! This time, it comes from EcoVadis, a sustainability solutions company that helps organisations manage, assess, and improve their environmental and social performance across the entire value chain. Specifically, Gift Campaign has been awarded the EcoVadis Silver Medal, recognising our ongoing efforts in sustainability. Receiving this …
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How to Make the Most of Black Friday to Boost Sales
Black Friday is nearly here, and the countdown has begun. It is the biggest shopping event of the year and a golden opportunity for brands to boost sales, reach new customers and kick-start the festive season. If you are a retailer or run an e-commerce business, this is not a date you want to miss. …
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Direct or Indirect Marketing: Which Approach Works Best?
In marketing, two main approaches stand out: direct marketing and indirect marketing. Understanding how they work allows you to reach your target audience more effectively and position your brand successfully. Let’s take a closer look at both approaches, how they differ, and how branded merchandise can support them. What Is Direct Marketing? Direct marketing is …
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Printed Mugs: All About Materials, Sizes and Styles
Branded mugs are one of the most popular gifts, not only in the marketing world but also at a personal level. Many shops sell their own designs with funny phrases, quirky illustrations or city landmarks. They’re inexpensive to produce but have a big impact, as mugs are used daily at breakfast time. That means they …
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7 Top Time Management Tools to Boost Workplace Productivity
Being proficient in time management is crucial to remaining productive and preventing needless stress in the fast-paced workplace of today. It’s simple to become distracted by the never-ending meetings, emails, digital distractions, and mounting to-do lists. Fortunately, there are many tools available to help you prioritise your tasks, organise your day, and maximise your time. …
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Improve Workplace Conditions: 7 Top Tips
In 2025, work has taken on a much broader role than simply paying the bills. For many, it’s become a means of self-fulfilment and personal growth. Yet between heavy workloads, hierarchical structures, workplace relationships and managerial pressure, it can often be difficult for employees to truly thrive. So, how can companies offer better working conditions …
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What Is a Tote Bag? The Ultimate Guide for Businesses
In today’s digital age, when brand reputation, eco-friendliness, and visibility are the must-have pillars of any marketing campaign, certain promotional products stand out due to their simplicity, functionality, and durability. The tote bag is one of them. Did you know that tote bags rank among the five most distributed promotional items in the UK? But …
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How to Implement a Successful Business Mentoring Strategy
A recent article in the British publication The Times highlights the importance of professional mentoring in improving productivity for both businesses and their employees. The piece points out a real productivity gap between the UK and the United States. While mentoring programmes are not widely adopted in the UK, this practice is implemented in 97.5% …
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How to Organise Effective Business Meetings
Communication between employees, departments and management chains is essential for the success of any business or corporation. In this context, business meetings aimed at sharing information, planning strategies and setting objectives can be a key factor. However, recent studies show that having too many business meetings – or managing them poorly – can negatively affect …
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